Buses, trains, trams and even taxis can offer guest WiFi and take advantage of Purples cloud platform to provide WiFi analytics. Couple this with the appropriate amount of sensors on the vehicle and you open up a wealth of real-time floorplan analytics.
Imagine analyzing historic journeys to understand route behavior patterns and allocating additional vehicles. How about heat mapping to determine which carriages are empty, viewing availability on upper or lower decks and updating digital signage to direct customers.
With smartphones now the most common starting place for online activities, WiFi is something that customers look for as part of an essential service. Customers expect easy access to wi-fi on public transport and see it as an important part of their daily commute, helping them to communicate and keep informed. With our social login feature, returning customers login automatically and seamlessly, improving their journey experience.